As September drew to a close, so did Oracle Advertising. The withdrawal from the ad business had been abruptly announced during an earnings call in June this year. Since...

This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users...

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to...

Looking for inspiration and easy ways to level up your Stories? Instagram Story apps may be the answer you’re looking for. While Instagram Stories content may be temporary, their...

If you’re using Stories as part of your social media marketing mix, you’ve probably wondered: Can you schedule Instagram Stories in advance? Well, great news—the answer is yes! You...

Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log into Salesforce at...

U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last...

Movable Ink, the multi-channel personalized engagement platform, has announced a new integration between Movable Ink Da Vinci and Adobe Journey Optimizer. Da Vinci represents Movable Ink’s original dynamic email...

This is my inaugural column for MarTech, and it’s great to be here.  From T-shaped marketer to translator of business languages For more than 30 years, I was a...

Optimizely has signed a definitive agreement to acquire data warehouse-native analytics platform NetSpring. It has also unveiled Optimizely Personalization, aimed at enhancing digital experiences. The latter announcement came today...